Reimagining cookbooks for a digital world

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Cookbooks have taken a new shape in this digital era, shifting focus from just a recipe information hub to an experience-led piece of content. A cookbook may cover generic topics or specialize in a particular cuisine or category of food. What is unique about cookbooks is that they can be written by individual authors, chefs, cooking teachers, food bloggers, collectives or anyone who knows and appreciates the art and science of cooking. These cookbooks might have an objective of communicating to home cooks or professionals, such as chefs and institution cooks, or to a particular niche audience. To begin with, the role of Newgen was to understand to whom a particular book is addressed and what different audience segments expect from a cookbook. By doing so, we were fully equipped to deliver an end-to-end solution, keeping in mind all the factors of consideration.

The Challenge

With a plethora of content available online, the biggest challenge was to recreate the experience of flipping through an actual cookbook on a digital platform and make a lasting impression amidst the million other content pieces that every digital user consumes.

The Solution Delivered

The foremost ingredient of creating a perfect cookbook would be in attracting a target market. This was done by shooting the blind method, followed by creating highly illustrated content where the physical relationships between the different elements on the printed pages were made more comprehensive and inspiring every step of the e-reader’s journey. We at Newgen understand the nuances of the requirement for bringing alive any e-book, especially in the Food & Beverage space.

Here are some features that enhanced the reading experience of readers

  • Easy Access
    JavaScript API was used to integrate interactive features, wherein the reader could change the ingredients based on the required number of servings.
    Enabling effortless recipe level navigation.
    Seamless flips between pages.
  • Quick Tracking
    Availability of bookmarks and speedy search capabilities to get you to key pages in a flash.
    Embedded links to recommendations' websites.
  • Visual Elements
    Adding video demonstration to make it an immersive visual experience.
  • Enhancing Credibility
    Adding honest reviews for all budgets.

The Impact Delivered

The combination of immersive and interactive features integrated to the Cookbook, Food & Wine e-book version offers a holistic experience which includes clarity, convenience and captivating content. Working on multiple projects on e-books conversion have resulted in Newgen delivering optimal results with every conversion. This has further resulted in Newgen creating Cookbooks for Callisto Media, Bloomsbury Publishing plc., and these books have made it to the bestseller list in Apple and Amazon. Adding to that list, we have also produced the Cookbook, Food & Wine audio and video feature which has benefited the publisher as it multiplies the chances of this potential cookbook in becoming one among the bestsellers.

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